Vice President, Head of Marketing
Sydney Hockaday serves as the vice president of marketing for Capital Square. Hockaday joined the company in 2017 as the marketing coordinator. She quickly climbed the corporate ladder, assuming even greater responsibilities with each of her three promotions: first to marketing manager in 2019, then assistant vice president of marketing in 2020 and finally with her latest elevation to vice president.
Her responsibilities include strategic company initiatives, coordinating company events, supervising all social media accounts and overseeing new designs in marketing, advertising, photography and videography materials. She has arranged the marketing of more than 85 investment offerings, comprised of more than 100 individual commercial real estate properties. In total, she has overseen the successful marketing for more than $5 billion in transaction volume and led Capital Square’s corporate rebrand in 2019.
Prior to working with Capital Square, Hockaday oversaw event planning for a regional restaurant company, where she oversaw and executed in-house events, designed marketing graphics and managed social media platforms. She previously served as communications manager with the Blacksburg Museum and Cultural Foundation.
Hockaday earned her bachelor’s degree in public relations from Virginia Tech.